Basic Marketing
BASIC DATA
course listing
A - main register
course code
TMM2150
course title in Estonian
Turundus
course title in English
Basic Marketing
course volume CP
4.00
ECTS credits
6.00
to be declared
yes
fully online course
not
assessment form
Examination
teaching semester
autumn
language of instruction
Estonian
English
The course is a prerequisite
Study programmes that contain the course
code of the study programme version
course compulsory
yes
Structural units teaching the course
MM - Department of Business Administration
Timetable link
Version:
VERSION SPECIFIC DATA
course aims in Estonian
Turunduse põhimõistete ja alusteooriate mõistmine. Praktiliste oskuste arendamine turundusmudelite ja -uuringute meetodite rakendamisel organisatsiooni tasandil.
course aims in English
Understanding marketing terms and theories. Enhancing skills in implementing marketing models and innovative research methods.
learning outcomes in the course in Est.
Õppeaine läbinud üliõpilane:
- orienteerub kaasaegsetes turunduse mõistetes;
- mõistab turunduse teoreetilisi mudeleid;
- valdab erinevaid turundusuuringute meetodeid;
- oskab analüüsida ja tõlgendada turundusuuringute tulemusi;
- oskab strateegiliselt planeerida organisatsiooni turundustegevusi.
- orienteerub kaasaegsetes turunduse mõistetes;
- mõistab turunduse teoreetilisi mudeleid;
- valdab erinevaid turundusuuringute meetodeid;
- oskab analüüsida ja tõlgendada turundusuuringute tulemusi;
- oskab strateegiliselt planeerida organisatsiooni turundustegevusi.
learning outcomes in the course in Eng.
After completing this course, the student:
- has an orientation in contemporary marketing terms;
- understands theoretical marketing models;
- masters various marketing research methods,
- can analyse and interprete marketing research results;
- is capable of strategically planning an organisation`s marketing activities.
- has an orientation in contemporary marketing terms;
- understands theoretical marketing models;
- masters various marketing research methods,
- can analyse and interprete marketing research results;
- is capable of strategically planning an organisation`s marketing activities.
brief description of the course in Estonian
Turunduse olemus. Turunduse strateegiline juhtimine. Turunduse keskkond. Turundusuuringud. Segmentimine. Positsioneerimine. Tarbijakäitumine. Toode. Hind. Jaotus. Toetus. Kommunikatsioon. Otseturundus. Digitaalne turundus. Sotsiaalne turundus.
brief description of the course in English
Nature of marketing. Strategic marketing management. Marketing environment. Marketing research. Segmenting. Positioning. Consumer behavior. Product. Price. Distribution. Communication. Promotion. Direct marketing. Digital marketing. Social marketing.
type of assessment in Estonian
harjutusülesanded (50%)
kirjalik eksam (50%)
kirjalik eksam (50%)
type of assessment in English
analysis of marketing cases (50%)
written exam (50%)
written exam (50%)
independent study in Estonian
turundusjuhtumid
independent study in English
solving marketing cases
study literature
Kotler, P., Amstrong, G. Principles of marketing. USA, 2006. 8th adaption edition 2020
Kotler, P., Keller, K.L. Marketing management. Pearson Education Limited, 2020.
Kotler, P., Keller, K.L. Marketing management. Pearson Education Limited, 2020.
study forms and load
daytime study: weekly hours
4.0
session-based study work load (in a semester):
lectures
2.0
lectures
12.0
practices
0.0
practices
0.0
exercises
2.0
exercises
12.0
lecturer in charge
Agnes Makk, lektor (MM - ärikorralduse instituut)
LECTURER SYLLABUS INFO
semester of studies
teaching lecturer / unit
language of instruction
Extended syllabus or link to Moodle or to home page
2024/2025 autumn
Agnes Makk, MM - Department of Business Administration
English