Customer-driven Innovation
BASIC DATA
course listing
A - main register
course code
MMM5550
course title in Estonian
Kliendikeskne innovatsioon
course title in English
Customer-driven Innovation
course volume CP
-
ECTS credits
3.00
to be declared
yes
fully online course
not
assessment form
Pass/fail assessment
teaching semester
spring2
language of instruction
Estonian
English
Study programmes that contain the course
Structural units teaching the course
MM - Department of Business Administration
Timetable link
Version:
VERSION SPECIFIC DATA
course aims in Estonian
Kursuse peamine eesmärk on tutvustada kliendikeskse innovatsiooni olemust ja meetodeid kaasaegses äripraktikas.
course aims in English
The aim of the course is to introduce the essence of customer-centric innovation framework and methods in contemporary business environment.
learning outcomes in the course in Est.
Õppeaine läbinud üliõpilane:
- kirjeldab kliendikeskse innovatsiooni sisulist erinevust tehnoloogiakesksest innovatsioonist;
- selgitab kliendikeskse innovatsiooni meetodeid;
- analüüsib organisatsiooni kliendikeskse innovatsiooni küpsust;
- on võimeline iseseisvalt kavandama organisatsiooni transformatsiooni kliendikeskse innovatsioonipraktika suunal.
- kirjeldab kliendikeskse innovatsiooni sisulist erinevust tehnoloogiakesksest innovatsioonist;
- selgitab kliendikeskse innovatsiooni meetodeid;
- analüüsib organisatsiooni kliendikeskse innovatsiooni küpsust;
- on võimeline iseseisvalt kavandama organisatsiooni transformatsiooni kliendikeskse innovatsioonipraktika suunal.
learning outcomes in the course in Eng.
After successful completion of the course the student:
- describes the key distinguishing factors between customer-driven and technology-driven innovation;
- explains the methods of customer-driven innovation;
- analyses the maturity level of customer-centric innovation in an organisation;
- is capable of drafting a transformation plan for a company to shift towards customer-centric innovation practices.
- describes the key distinguishing factors between customer-driven and technology-driven innovation;
- explains the methods of customer-driven innovation;
- analyses the maturity level of customer-centric innovation in an organisation;
- is capable of drafting a transformation plan for a company to shift towards customer-centric innovation practices.
brief description of the course in Estonian
Innovatsiooni olemus äris; tehnoloogiakeskne vs kliendikeskne innovatsioon praktikas; klieskse innovatsiooni meetoodiline raamistik; kliendikeskse innovatsiooni küpsusmudelid.
brief description of the course in English
The nature of innovation in business; technology-driven vs. customer-driven innovation in practice; methodological framework for customer-centric innovation; maturity models for customer-centric innovation.
type of assessment in Estonian
-
type of assessment in English
-
independent study in Estonian
-
independent study in English
-
study literature
Fader, P., & Toms, S. E. (2018). The customer centricity playbook: Implement a winning strategy driven by customer lifetime value. University of Pennsylvania Press.; Christensen, C. M. (2015). The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press.; Larry Keeley et al (2013). Ten types on innovation; Christensen, C., Hall, T., Dillon, K., & Duncan, D. S. (2016). Competing against luck. The story of innovation and customer choice. First edition. New York, NY: HarperBusiness an imprint of HarperCollins Publishers.
study forms and load
daytime study: weekly hours
4.0
session-based study work load (in a semester):
lectures
2.0
lectures
-
practices
0.0
practices
-
exercises
2.0
exercises
-
lecturer in charge
Jana Kukk, vanemlektor (MM - ärikorralduse instituut)
LECTURER SYLLABUS INFO
semester of studies
teaching lecturer / unit
language of instruction
Extended syllabus
Course-teacher pairs of the corresponding version are missing!