Consumer Behaviour
BASIC DATA
course listing
A - main register
course code
MMM5410
course title in Estonian
Tarbijakäitumine
course title in English
Consumer Behaviour
course volume CP
4.00
ECTS credits
6.00
to be declared
yes
fully online course
not
assessment form
Examination
teaching semester
spring 1
language of instruction
Estonian
English
Study programmes that contain the course
code of the study programme version
course compulsory
no
Structural units teaching the course
MM - Department of Business Administration
Timetable link
Version:
VERSION SPECIFIC DATA
course aims in Estonian
Anda alusteadmised tarbijakäitumise olemusest, põhimudelitest ja mõistetest ja nende kasutusest.
course aims in English
Give basic konowledge about the basis of consumer behaviour, its main models, terms and practical use.
learning outcomes in the course in Est.
Aine läbinud üliõpilane:
- valdab tarbijakäitumise terminoloogiat;
- tunneb tarbijakäitumise käsitlusi ning mõjutegureid;
- oskab praktikas mõõta ja kirjeldada tarbija ostukäitumist.
- valdab tarbijakäitumise terminoloogiat;
- tunneb tarbijakäitumise käsitlusi ning mõjutegureid;
- oskab praktikas mõõta ja kirjeldada tarbija ostukäitumist.
learning outcomes in the course in Eng.
After completing this course the student:
- knows terminology of consumer behaviour;
- knows different views towards consumer behaviour;
- is able to measure, describe and interpret consumer behaviour.
- knows terminology of consumer behaviour;
- knows different views towards consumer behaviour;
- is able to measure, describe and interpret consumer behaviour.
brief description of the course in Estonian
Tarbijakäitumise olemus. Tarbimine, motivatsioon, tajumine, hoiak. Ostuotsustusprotsess, võrdlusgrupp. Arvamusliider. Kultuur, elustiil. Tarbijakäitumise afektiivsed, kognitiivsed ja normatiivsed mõjurid, teenuse e-kvaliteet, tarbija lojaalsus, ostupaanikad ja ostuhullused, kosmopolitism ja etnotsentrism postkommunistlike riikide tarbijauuringutes. Neuroturundus
brief description of the course in English
The nature of consumer behaviour. Consumption, motivation, perception, attitude. Purchase decision process, reference group. Opinion leader. Culture, lifestyle. Affective, cognitive and normative influences on consumer behaviour, e-quality of service, consumer loyalty, shopping panics and shopping frenzies, cosmopolitanism and ethnocentrism in consumer research in post-communist countries. Neuromarketing
type of assessment in Estonian
Test 0,1; teadusliku artikli kokkuvõte ettekandega 0,3; referaat 0,2; eksam 0,4
type of assessment in English
Test 0,1; summary of scientific article and its presentation, report 0,2; exam 0,4
independent study in Estonian
Teadusliku artikli kokkuvõte ettekandega, referaat
independent study in English
Summary of scientific article and its presentation, report
study literature
Solomon, M. R. Consumer behavior : buying, having, and being. 13 edition. Pearson education. 2020 (olemas ka e-raamatuna)
Solomon, M. R. Consumer behavior : buying, having, and being. 12 edition. Pearson education. 2018. (võimalusel)
Schiffman, L.; Kanuk, L. Consumer Behavior. 9/e.Prentice Hall, 2007.
Hawkins, Del I. Consumer Behavior: building marketing strategy. 12 edition. McGraw-Hill/Irwin. 2013.
Solomon, M. R. Consumer behavior : buying, having, and being. 12 edition. Pearson education. 2018. (võimalusel)
Schiffman, L.; Kanuk, L. Consumer Behavior. 9/e.Prentice Hall, 2007.
Hawkins, Del I. Consumer Behavior: building marketing strategy. 12 edition. McGraw-Hill/Irwin. 2013.
study forms and load
daytime study: weekly hours
4.0
session-based study work load (in a semester):
lectures
2.0
lectures
-
practices
0.0
practices
-
exercises
2.0
exercises
-
lecturer in charge
-
LECTURER SYLLABUS INFO
semester of studies
teaching lecturer / unit
language of instruction
Extended syllabus or link to Moodle or to home page
2024/2025 spring
Oliver Parts, MM - Department of Business Administration
English, Estonian