Industrial Marketing
BASIC DATA
course listing
A - main register
course code
MMM5360
course title in Estonian
Tööstuslik turundus
course title in English
Industrial Marketing
course volume CP
-
ECTS credits
6.00
to be declared
yes
assessment form
Examination
teaching semester
spring
language of instruction
Estonian
English
Study programmes that contain the course
code of the study programme version
course compulsory
no
Structural units teaching the course
MM - Department of Business Administration
Timetable link
Version:
VERSION SPECIFIC DATA
course aims in Estonian
Tööstusturunduse mõistete ja käsitluste omandamine. Tööstusturunduse mudelite praktilise rakendamise tundmaõppimine.
course aims in English
Learning industrial marketing terms and basic theories. Developing practical skills on industrial company marketing level.
learning outcomes in the course in Est.
1. Orienteerub tööstusturunduse mõistetes;
2. Tunneb tööstusturunduse baasmudeleid;
3. Valdab tööstusturunduse analüüsimise, planeerimise, teostamise ja kontrollimise praktilisi oskusi.
2. Tunneb tööstusturunduse baasmudeleid;
3. Valdab tööstusturunduse analüüsimise, planeerimise, teostamise ja kontrollimise praktilisi oskusi.
learning outcomes in the course in Eng.
1. Is able to orientate in industrial marketing terms;
2. Is able to orientate in industrial marketing basic models;
3. Has skills for analysing, planning, implementing and controlling on industrial company marketing level.
2. Is able to orientate in industrial marketing basic models;
3. Has skills for analysing, planning, implementing and controlling on industrial company marketing level.
brief description of the course in Estonian
Turunduse kontseptsioonid. Tööstusturunduse olemus. Kliendiväärtus. Tarbijakäitumine. Suhtlusturundus. Segmentimine. Positsioonimine. Toote juhtimine. Tarne ja turustuse juhtimine. Hinnastrateegia. Turunduskommunikatsioon.
brief description of the course in English
Marketing concepts. Nature of industrial marketing. Customer value. Buying behavior. Relationchip marketing. Segmenting. Positioning. Product management. Supply and distribution management. Pricing strategy. Marketing communication.
type of assessment in Estonian
Teadusartikli kokkuvõte ja ettekanne 0,2; simulatsiooni meeskonna tulemus 0.4; kirjalik eksam 0.4
type of assessment in English
Scientific article and its presentation 0,2; simulation game team score 0,4; written examination 0,4
independent study in Estonian
Teadusartiklite lugemine, ettekanne, simulatsiooni mängu käsiraamatu lugemine, kodutöö.
independent study in English
Reading scientific artikles and its presentation, simulation game manual reading, homework.
study literature
The marketing challenge for industrial companies:advanced concept and practices/Claudio A.Saavedra, 2016. Business marketing management: B2B/ Michael D. Hutt, Thomas W. Speh, 2013. Morris, M. H., Pitt, L. F. Honeycutt, E. D., Jr. Business-to-business marketing. Sage Publications.2001.
Wright, R. Business-to-business marketing. Financial Times/ Prentise- Hall. 2004
Jeroen Vinkesteijn,Corne Dijkmans.(2010) E-manual: Management Game Emerald Gorest.NHTV Breda University of Applied Sciences. www.emeraldforesthotel.eu
Wright, R. Business-to-business marketing. Financial Times/ Prentise- Hall. 2004
Jeroen Vinkesteijn,Corne Dijkmans.(2010) E-manual: Management Game Emerald Gorest.NHTV Breda University of Applied Sciences. www.emeraldforesthotel.eu
study forms and load
daytime study: weekly hours
4.0
session-based study work load (in a semester):
lectures
2.0
lectures
-
practices
0.0
practices
-
exercises
2.0
exercises
-
lecturer in charge
-
LECTURER SYLLABUS INFO
semester of studies
teaching lecturer / unit
language of instruction
Extended syllabus or link to Moodle or to home page
2024/2025 spring
Kristo Krumm, MM - Department of Business Administration
English