Study programme title in Est.

Juhtimine ja turundus

Study programme title in Engl.

Management and Marketing

TalTech study programme code

TATM02

MER study programme code

1999

Study programme version code

TATM02/24

Faculty / college

M - School of Business and Governance

Head of study programme/study programme manager

Katrin Arvola

Language of instruction

Estonian

Study level

Master study

ECTS credits

120

Self-paid study programme

no

Nominal study period

4 semesters

Study programme group

Business and Administration

Broad area of study

Business, Administration and Law

Study field

Business and administration

Curriculum group

Management and administration

Granting the right to conduct studies in the study programme group

õppe läbiviimise õigus

Validity date of the right to conduct studies in the study programme group

tähtajatu

No. of the decision granting the right to teach in the study programme group

112

Access conditions

Study programme aims and objectives

Study programme aims, objectives and learning outcomes
- To Show more...
provide students with broad general competence and develop functional competencies which enable creative approach to the changing domestic and international business activities in different sectors of society.
- To deepen students’ systematic knowledge and skills with an aim to educate creative business managers and professionals and to provide the specialization required for competent sectoral operations in the fields of corporate marketing and sales management, export and business processes management.
- To equip students with competencies that are required for working in different sectors as corporate managers, marketing or sales managers, export managers, production managers, managers or specialists in functional subdivisions of large companies (marketing, purchasing, sales, export, manufacturing, service, etc.), or as training providers or consultants in the field of management and marketing.
- To provide knowledge and skills that enable learners to adapt to the rapidly changing digital society and to create prerequisites for adopting new digital and technological solutions in business.
- To create sufficient prerequisites for rapid and flexible orientation in both practical business and possible future academic careers, including doctoral studies in the field.

Learning outcomes of the study programme

Upon completion of the curriculum, the graduate:
- understands Show more...
how the society and economy function and analyses and critically evaluates the processes that take place in society and economy in the light of corporate social responsibility and ethical principles;
- has acquired up-to-date and systematic knowledge of the principles applied to the activities and management of the companies that operate in different sectors and in international environment;
- knows the methods and instruments of analysing, assessing and managing a company's activities and its efficiency, and is able to apply theoretical principles and development opportunities to marketing, export, sales and operations management, and is aware of their relationship with a company’s business activities and organizational specificities;
- is able to relate theoretical knowledge to the practical management of a company and to its business strategy in a specific socio-economic context, considering different interest groups;
- understands the connections between organizational structure, technology, culture, organization of work and business strategy, as well as the principles of marketing and sales activities, export management and business process design, and is able to apply them when developing a company’s business strategy;
- is able to analyse, generalize and evaluate the effectiveness, efficiency and economy of a business and its export management processes, marketing activities and business processes;
- knows the methods of scientific research and analysis and applies them to analyse corporate management, marketing, export and business processes and is able to utilize them in making motivated management decisions, both independently and in a team.

Graduation requirements

Completion of the curriculum in the required amount, and the successful defence of the graduation paper in conformity with the requirements set by the TalTech Senate. Show more...
In order to obtain Cum Laude diploma the graduation paper must be defended for the grade "5" and the weighted average grade must be at least 4,60, where all grades from diploma supplement are taken into account.

Degrees conferred

Master of Arts in Social Sciences (International Entrepreneurship and Management), Master of Arts in Social Sciences (business processes management in digital society), Master of Arts in Social Sciences (marketing and customer experience management), Master of Arts in Social Sciences (service design)