Õppeaine eesmärk on selgitada teenusedisainialaste otsuste langetamiseks vajalikke teooriaid, mudeleid ja meetodeid.

The aim of this course is to introduce the theories, models and methods that are necessary in order to make service design related strategic decisions.

Õppeaine läbides üliõpilane:
- kirjeldab teenusedisaini protsessi etappe;
- nimetab, millisel eesmärgil teenusedisaini organisatsioonis rakendatakase;
- omab ülevaadet, kuidas rakendatakse teenusedisaini Eesti avaliku- ja erasektori asutustes;
- kirjeldab, mida tähendab teenusedisaini strateegiline rakendamine organisatsioonis;
- koostab iseseisvalt teenusedisaini juurutamise plaani organisatsioonis;
- hindab organisatsiooni küpsust teenusedisaini rakendamisel.

After completing this course, the student:
- describes the essence of the service design process;
- names the purpose service design can be implemented in the organisation;
- has an overview how service design is applied in Estonian private and public sector;
- describes the strategic dimension of service design;
- plans independently the adoption of service design methodology in the organisation;
- evaluates service design maturity of the organisation.

Teenusedisaini olemus, teenusedisaini projekti juhtimise eripärad, teenusedisaini küpsusmudelid, teenusedisaini juurutamine organisatsioonis.

Essence of service design; specifics of a service design project management; service design maturity models, strategic implementation of service design.

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Brown, T. 2009. Change by design. Harper Business
Marc Stickdorn‪, Jakob Schneider‬ (editors) ,This is service design thinking: Basics, tools, cases. ‪ Bis, 2019
This is service design doing, applying service design thinking in the real world : a practitioners' handbook / Marc Stickdorn, Markus Hormess, Adam Lawrence, Jakob Schneider], 2018
Holland, R., & Lam, B. (2014). Managing strategic design. Bloomsbury Publishing.

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