Aine eesmärk on omandada turunduse strateegilise juhtimise mõisted ja käsitlused ja õppida tundma strateegiliste mudelite praktilise kasutust.

Learning strategic marketing terms and basic theories. Developing practical skills on company strategic marketing level.

Aine läbinud üliõpilane:
- orienteerub strateegilise turunduse terminites;
- tunneb strateegilise turunduse mudeleid;
- kasutab turundusalast teavet strateegiliseks analüüsiks;
- valib sobivaid mõõdikuid turunduse juhtimiseks;
- püstitab asjakohaseid eesmärke turunduse strateegilises juhtimises;
- langetab strateegiliselt olulisi turundusalaseid valikuid.

After completing this course the student:
- knows strategic marketing terminology;
- knows theories of strategic marketing;
- uses marketing knowledge for marketing management;
- selects appropriate measures for marketing management;
- sets appropriate objectives for strategic marketing management;
- makes strategic decisions in marketing.

Kaasaegse turunduse suundumused. Strateegilise turunduse olemus ja süsteem. Strateegilise turunduse mudelid. Strateegilise turunduse juhtimise ja planeerimise protsess.

Marketing development. Nature and system of strategic marketing. Models of strategic marketing. Strategic marketing management and planning.

Kirjalikud testid ja kursuseprojekt: Turundusstrateegia

Written tests and course project: Marketing strategy

Erialase materjali läbitöötamine

Working with materials regarding the topic

Hamper, Robert, J. The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans online ligipääs.
Principles of Marketing 19th Edition, Global Edition by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian published by Pearson 2023 (e-book)

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